WooCommerce Subscriptions

If you use the WooCommerce Subscriptions plugin (by Automattic), InfusedWoo extends it with Keap integration. Subscription events like renewals, cancellations, and status changes can trigger Keap campaign goals and automation recipes.

Navigate to InfusedWoo > Subscriptions > WooCommerce for configuration.

What Gets Synced

When WooCommerce Subscription events occur, InfusedWoo:

• Creates/updates the contact in Keap
• Records renewal payments as Keap orders
• Fires Campaign Builder API goals for subscription lifecycle events
• Triggers any matching automation recipes

Campaign Builder Goals

These goals are available when the WooCommerce Subscriptions plugin is active:

Event	Integration	Call Name
Renewal payment	woosubpayment	any or {SKU}
Subscription activated	woosubactivated	any or {SKU}
Subscription cancelled	woosubcancelled	any or {SKU}
Subscription suspended (on hold)	woosubsuspended	any or {SKU}
Subscription expired	woosubexpired	any or {SKU}

Use these in Keap’s Campaign Builder to trigger follow-up sequences, retention campaigns, or win-back emails.

See Campaign Builder Goals for full setup instructions.

Automation Recipes

You can also use automation recipes to handle subscription events. Use the WooCommerce Subscription triggers in your recipe for more granular control with conditions and multiple actions.

Difference from InfusedWoo Subscriptions

Feature	InfusedWoo Subscriptions	WooCommerce Subscriptions
Billing engine	Keap handles all recurring billing	WooCommerce handles recurring billing
Payment gateway	Keap gateway only	Any WooCommerce gateway
Subscription management	In Keap	In WooCommerce
Requires plugin	No extra plugin	Requires WooCommerce Subscriptions plugin
InfusedWoo role	Full integration	Syncs events to Keap

Use InfusedWoo Subscriptions if you want Keap to manage billing. Use WooCommerce Subscriptions if you want WooCommerce to manage billing with any gateway, and just sync data to Keap.