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Leadsources

Automatically track where your customers come from using URL parameters synced to Keap.

InfusedWoo automatically tracks where your customers come from by reading URL parameters and saving the value to the customer’s leadsource field in Keap.

Navigate to InfusedWoo > Modules > Leadsources for details.

How It Works

When a visitor arrives at your store with one of the tracked URL parameters, InfusedWoo stores the value. When they make a purchase, the leadsource is saved to their Keap contact record.

Tracked Parameters

URL ParameterDescription
leadsourcePrimary leadsource parameter
utm_sourceGoogle Analytics source
utm_campaignGoogle Analytics campaign

Example: https://yourstore.com/?leadsource=facebook

When this customer purchases, “facebook” is saved to their Keap contact’s leadsource field.

Viewing Leadsource Data in Keap

You can view leadsource reports in Keap at:

  • Marketing > Reports > Leadsource Trending Report
  • Marketing > Reports > Leadsource Conversion Report
  • Marketing > Reports > Leadsources ROI

Tips

  • Use consistent naming across your marketing campaigns (e.g., always use “facebook” not sometimes “Facebook” or “fb”)
  • Add leadsource parameters to all your ad links, email campaigns, and social media posts
  • No configuration is needed — leadsource tracking is automatic once InfusedWoo is connected